–essentially indicates that a web site is crafted to use Cascading Style Sheets 3 media queries, an extension of the media rule, with fluid proportion-based grids (which use percentages and EMs instead of pixels), to adapt the layout to the viewing environment, and probably also use flexible images. Courtesy of Wikipedia‘s definition of responsive website design. And that is only the first sentence.
Wow! That sounds really technical. Because it is really technical. All the business owner cares about is whether their site displays properly on every device. There are so many different devices that consumers use to search for goods and services that I won’t even try to list them. But creating a different website for each of these devices would be impossible. So the development of responsive websites is something that has become a necessity for every organization. If you do not have a responsive website designed now is the time to start planning to upgrade your site.
By the end of the year it is projected that more than 50% of all traffic on the internet will be generated by mobile devices. This means that your customer isn’t sitting in front of their desk or on their laptop at home – they are a block or two away from your place of business. Can they find you? Here is what Google has to say about responsive website design.
You may want to ask the following questions:
- Do I have a website?
- Is it up to date?
- Is it Flash? (Flash does not work on mobile)
- Can I easily modify it?
- Does it have Social components?
- How does the site look on an iPhone?