Responsive Website Design 101

Responsive website design was developed a few years ago in response to the growing number of mobile internet users. It started with mobile versions of a website and has evolved into an entirely new type of design. Responsive websites are designed using custom style sheets that react to the screen size of the device that it is being viewed on. The site uses cascading style sheets to then display the website in a format that fits the users screen.

Many of the larger brands have already begun to adopt this new responsive website design style. The fact that by the end of the year mobile internet access will be more predominate than stationary use means this is only going to make a responsive design that much more important. There are very few websites (if any) that would not benefit from a responsive website design.

Small to medium size organizations and businesses have been slower to make the change. This may be due to the cost of rebuilding their existing websites. Many of these companies will need to upgrade their websites in the very near future (by August 15, 2012) if they are implementing a flash website. Adobe has pretty much abandoned support for mobile flash and is in the process of phasing out flash completely in favor of HTML5.

If cost is what is holding your organization back then please contact us! We can help guide you through the process of rebuilding your website in a responsive environment. Many times we can get this done for less than $500.00.

So let’s talk about the benefits of a responsive website design:

Responsive website design adjusts a single website based on the device used to access the site. This is accomplished using cascading style sheets, which can automatically detect the screen size and adjust the output accordingly.

This means you only need one website for every device! One website to update, one website to track, one website to keep secure.

SEO: One site means that the Search Engines only need to index that one website and can help to increase your rankings and improve your traffic.

Happy Users: Seeing the same consistent website helps to build your brand and insures that your users are not confused by more than one website. Responsive website design has evolved with the devices that it was built for. Your users won’t have to “pinch and zoom” to retrieve the information they are looking for.

More visits to your physical location. Because your responsive website supports all devices your rankings are higher in search engine results and you receive more visits to your site. A more appealing user interface will increase engagement with your patrons and  then increases the probability of more visits (and more spending) to your physical location.

Analytics for one site: Tracking of one site that does not need to be combined with other platforms. You already have enough to keep track of, with a responsive website you only have one set of numbers to evaluate.

If you are interested in finding out how The Next Web Solutions can help you increase your revenue with a responsive website the fell free to contact us and we will gladly discuss your options.